Mukesh Ambani dons milkman's hat with 'Dairy Pure

Milk is industrialist Mukesh Ambani's newest business muscle and his corporate dairy is looking for refrigerator space at mom and pop stores, in addition to vending from Reliance Retail stores.
With the beginning of sale of 'Dairy Pure' through general milk retailers, as opposed to mostly through Reliance Retail-owned stores now, the company expects further growth in this business.

The milk business turnover grew nearly 3-fold to over Rs 178 crore last fiscal.

Living up to its reputation of entering a market with a competitive edge in terms of pricing, Reliance Retail is trying to lure customers with 10 per cent extra milk in every packet than that of its rivals for the same price.

When contacted, the company spokesperson told PTI that Reliance Retail was expanding and further strengthening its milk retailing business through its private label under 'Dairy Pure' brand.